01 / MODERNMODERN & OPEN
Orbit
Segoe UIA fuel drop inside an orbital globe.
Open, contemporary lettering.
THE WORLD BEHIND THE PRICE
The original, better aligned.
Your original globe-and-drop symbol, with balanced spacing and aligned lettering.
Selected identity
World Fuel Atlas
The original mark and lettering. Both text lines now share the same left and right edges, with even spacing above ATLAS.
02 / INDUSTRIALENGINEERED & PRECISE
Reserve
BahnschriftA barrel inside a geometric seal.
Compact, engineered lettering.
03 / EDITORIALRESEARCH & AUTHORITY
Compass
GeorgiaA compass and fuel drop.
Serif lettering with a publication feel.
04 / MINIMALMARKETS & MOVEMENT
Meridian
Trebuchet MSA globe with a market trace.
Simple, friendly lowercase lettering.
Showing dark-background versions. This control previews the artwork; the original remains the website’s selected logo.
Amber#F5A65B
Deep navy#0B1015
Paper#E8EDF0
Teal#63CBB2